About avcelite

American Institute of Fitness Educators Studied under Tom Seaborne Ph.D. National Federation of Professional Trainers American Red Cross CPR Certified Education Masters of Arts Degree in Curriculum and Instruction Northern Arizona University Bachelor of Arts Degree in Elementary Education University of Iowa Fitness Experience Newton Natural Running™ Certified Coach AVC Elite Training Creator SPORTBOX® Creator Maximum Pump™ Creator Fitness Instructor Mountainside Fitness 2004 - 2009 Fitness Works 2002-2004 Golden's Fitness for Women 2000-2002 The Tone Zone 1996-2000 LA Sport & Fitness Magazine Featured Photos January 2008 DHP Elite Training Advisory Board Member Presenter at "Extreme Makeover" by DHP June 2006 "Weeding Through the Diet Jungle" Presenter January 2005 Guest Speaker - Mountainside Running Club Fall 2005 Recognized as one of Activa's Women in Motion 2005 Presenter at Tucson Fitness Fest Finalist at IDEA World Fitness Convention July 2004 2nd Place Fresh Face in Fitness International Fitness Instructor Competition Fall 2003 Cory Everson's Fitness Retreats 1999 -present Private Personal Trainer 1996-present

Never Boring, Killer Fitness Training

I joined the AVC Elite Training team because I was in need of getting refocused on my health. I finally recognized that what I was doing on my own was not cutting it. I knew I needed direction and accountability. Best decision I ever made!

Killer WorkoutsWhat I love about AVC Elite Training is that you not only get one-on-one expertise and personal attention, but you also benefit from the other team members who are more than willing to support and help the new kid on the block. It didn’t matter that I was clearly starting from scratch.

Amy is amazing with recognizing where we each are at in our fitness levels and offers modifications for those of us who may not quite be at the level of others in the group. She’s constantly educating the team on hydration, recovery, avoiding injuries, etc.

You’re not just getting killer work outs, you’re getting a well rounded understanding of what we are doing and why. I certainly didn’t think I would be getting the full package when I signed up.

Our works outs are difficult (sometimes a little intimidating), but they are also fun and always gratifying. Amy is also very thoughtful about what she plans for our work outs, it’s never boring and it’s obvious she has put in a lot of time in planning our time together. No two days are alike!

Although it’s only been a short time I’ve been with the group, I can’t imagine going back to gyms, or going at it alone ever again. There’s nothing like looking forward to get a nice butt kicking two days a week and being accountable not only to our coach, but to our team.

~ Karla

Learn more about upcoming butt kicking, fitness training sessions near you in Mesa, Arizona.

Running Reinvented…

I thought my running days were over years ago. The constant pounding on my joints led to numerous aches and pains and as I got older, it was no longer worth the physical toll.

Hooking up with Amy at the gym 5 years ago was a refreshing change. When she proposed this “natural running” concept in the Spring 2011, all I could picture was running barefoot in the jungle!

I was skeptical, thinking “How could running possibly be reinvented? Running is running!” Amy’s enthusiasm won me over and I gave it a try.

Meeting in the park one Saturday morning, Amy introduced the idea of this new way of running and a whole new set of rules which made perfect sense: For me, it’s all in the foot strike.

A mid-foot landing, right in the center of body mass, makes all the difference in the world!  Newton shoes help tremendously with identifying this magic spot and eliminate all the heel cushion that is not needed to run as the body was made to run.

Other corrections followed: slight lean forward, quick steps, not overdoing the heel kick, using a metronome for proper cadence, arms moving correctly on your side.

Putting all of these adjustments together was not easy, it takes constant attention and practice, but when it comes all together, something clicks and suddenly you know you are running effortlessly, efficiently, safely and so smoothly.

I now look forward to running. I rarely have injuries and look forward to the challenge of all the proper techniques coming together for a good run!

~ Donna R.

Are you ready to reinvent your run and experience effortless and efficient running? Let Certified Newton Natural Running Coach Amy give you the tools, tips and feedback to succeed. Contact Amy to get started today!

Prepare to be Addicted

I am a 29 year old mother of 3, with my youngest being 10 weeks old. I have always been athletic. I played softball, basketball, volleyball, and ran track and cross-country in my “younger” days. After my third child in 3 years my body had never been so out of shape.

I was desperate to lose some weight and get my body back but nervous that it was never going to be the same. Amy Van Cleve of AVC Elite Training has not only helped me lose 6 pounds in only two weeks of training, but I’m confident that I will soon be in the best shape of my life.

AVC Elite Training is like no other. You never do the same workout twice, so it’s not boring, and you work muscles that you never knew you had. Amy also shows you proper form and pushes you to your limit.

I have been doing both the Group Training and the Saturday Scrambles. The Saturday Scrambles place a lot of emphasis on proper running form and technique.

I have been a runner for quite some time and have learned much about proper running form with Amy’s instruction and coaching. She explains the “hows and whys” by implementing form drills and giving us individual feedback which has made us all become better runners.

It has changed my running for the better in more ways than one.

If you are serious about getting back into shape I highly recommend AVC Elite Training! Never again will I go back to a gym. Prepare to be addicted!

~Kelly D.

Are you serious about getting back into shape? Now is the time and AVC Elite Training is the place for the ultimate in cutting edge training. Contact Amy today and prepare to be addicted!

Embrace the Journey

I had a life changing event in February of 2009. My husband of 32 years, unexpectedly passed away at the age of 58. I had to create a “new normal” for me, as I transitioned into this new phase of my life without Jack, I was 57. I decided one of the things that would help “go on with my life” was to try new things, activities I never dreamed I could do.

So I signed up for AVC Elite training classes created by my good friend and fitness expert, Amy Van Cleve. I also began her trekking program.  Before, I was not at “outdoors” person. I preferred to be in a cool, air conditioned gym (with a TV), than be outside exercising.

Trekking was quite a new experience for me.  In 2010, with lots of training from Amy I trekked the Catalina trail for 30+ miles!.  I did it again in 2011, but did 20+ miles. Who would have thought that I could do this, certainly not me.

But Amy never doubted I was capable and was always so encouraging. I was older, slower, was usually at the back of the group, but I was steady at my own pace, and I was able to finish both Catalina treks.

After the trekking program, Amy sponsored a running clinic with the Newton Running shoe company in March of 2011.  Again I was hesitant to sign up, because as a 59 year old, I had never run…..or had any desire to run, plus I thought I was too old for this. But once more, Amy encouraged me to try it.

I was a “blank slate” as far as learning the correct techniques of running. I had no idea about form, foot placement, correct shoes, cadence, body position. I thought you just ran.

In the fall of 2011, Amy offered a running program for all abilities –  from seasoned runners to novices, like me. I decided to try it, with a lot of misgivings, but I was determined to continue my goal of trying new activities. So I became a part of this group, learning how to run correctly.

Throughout the fall and winter we met and Amy taught me how to run the right way.   I learned that good running shoes make all the difference and are a “must.” So, I bought good Newton running shoes, used my heart rate monitor, bought a small metronome for the 180 beats cadence, and actually did some running on my own in my neighborhood.

Each session with Amy was a learning experience, where, she observed my running and made corrections/adjustments where needed.

In December of 2011, I decided to try something really out of my “comfort zone.”  I entered the Phoenix Marathon 10K race that would take place in March of 2012.

With Amy’s running group, and her continued advice/help, I trained for the 10K……me, who never wanted to be outside doing anything, was running 3-4 times a week to get ready for the race. Oh, look where I placed….never in a million years would I have thought this was possible at 60 years old!

Next came the Tough Mudder training. I know my body’s limitations, and I knew Tough Mudder would be too much of a challenge for me, but I wanted to do the running training with the group.  So I joined team AVC Tough Mudders. I did what I could, and I was able to keep up with the team when they ran.

I was slow, but steady, and I had the endurance, thanks to Amy’s running training. It was quite an experience, and worth every early Saturday morning training session (in heat and freezing cold).

It has been quite a journey/adventure. I am so appreciative of my friend (hermana), Amy. She always had faith in me, even when I didn’t. Due to Amy’s expertise and encouragement, I was able to reach my goal of “trying new things,” particularly with my running. So, that’s my story……who knows where the road will lead me next.

~Helen H.

Ready to try something new like Helen? Check out AVC Elite Training Small Group Sessions, Newton Natural Running and/or Tough Mudder with Coach Amy. The only limit to your accomplishments are the hurdles in your mind. Contact Amy today and embrace the journey!

Breaking Bad…Running Habits

Back in 2001 I ran in two marathons for the Leukemia Society. I finished both events but they took their toll on my body. By the time I was done I absolutely hated running.

I swore I would NEVER run again. And I didn’t until about a year or so ago when Amy introduced us to Newton Natural Running. I was very skeptical about this whole natural running thing but because I have the utmost faith in Amy when it comes to my fitness I was willing to give it a try.

What a difference running the natural and correct way can make!  Amy spent a lot of time teaching us the correct form and technique of running.

I had a lot of bad habits that I had to break – can anyone say heal strikes – but with Amy’s expertise, knowledge and patience I learned to recognize and change those bad habits.

Now I run 2–3 times a week and run a minimum distance of 6 miles. The best thing is that I don’t hurt or ache when I’m done, like I did before. That’s the beauty of learning how to run correctly.

I’m not a fast runner but by learning how to run I have significantly improved my pace/time. I am happy to say that today I am a natural runner, and I absolutely LOVE it!

I encourage you to come out and give it try. Amy is an awesome coach and I bet you will be hooked too.

~ Kathy S.

Are you ready to discover the natural runner within you and learn how to run happy? Let Coach Amy teach you proper running form and technique so you too can break any bad habits and discover a newfound love in natural running.

Anyone Can Run….Better!

I began running in college and then sporadically until my late 40’s, where I took to it ritually. I never examined my running style.  Anyone can run, right?

Over time I began to develop some injuries and problems (plantar fasciitis, arthritis in my knees and feet and neuromas). I did the foot blot test (pronation, supination, etc.) and treadmill running gait analysis, which focused more on the type of running shoe rather than running style.

I was a heel striker and over strider. I thought this was ok since I saw this in many photos of runners.  Even with the “right” shoes, I was still experiencing problems.

Then Amy announced in her AVC Elite Training Class, a running style that aids performance and reduces the risk of injury.  Amy hosted a Newton Running Clinic. Along with the owners, they took us through drills and present a specific running posture and style. Amy followed up with a training program of her own.

I was skeptical at first. Could this really help me?  Also, these new funky shoes, looked more like a hindrance than an asset.

After Saturdays of drills and runs, and practicing during the week on my own, I began to see change. I must say it was a challenge changing bad habits, but the benefits were my incentive to change.

Amy would run along side or ahead and take photos of us so we could view our deficits and improvements. She provided information and insight that assisted in improving my running form. My knee was pain free and my feet showed a marked improvement.

By running more efficiently I was experiencing less fatigue and feeling more efficient. At times, I still revert back to old behavior s(like shuffling my feet), but I’m more conscious  and quicker correcting my self.

Thanks Amy for all your help and giving me more years of happy running!

~ Cynthia, age 58

Do you want to run happy by learning how to run better? You can enjoy the same benefits as Cynthia by working with Amy, your Mesa, Arizona Newton Natural Running certified coach. Contact Amy and lace up your shoes to run without pain – at any age.